• Martin

Updated: Nov 10, 2021

This recent installation of Charopy technology by Brookfield Place in Perth may be the most impressive client implementation to date. They have taken a redundant ATM location and turned it into an amazing CDS recycling bin that raises money for charity. This implementation has used our standard panel to ensure non contamination in collection, but what is most impressive is the digital screen that Brookfield Properties commissioned Charopy to design.



With a background of working in technology innovation I love it when a client asks for something we've never seen before. Whilst we have integrated a digital screen to live data from bin transactions previously, this was the first time we used a basic animation linking the behaviour of the current person standing in front of the bin to the behaviour of past users by showing the material breakdown of what is actually in the bin. This goes part of the way towards our dream of restoring public faith in recycling, as hopefully it will educate people more about the importance of a clean stream of recycling matter at the initial point of collection.


The screen also uses real time updates to show how the correct recycling actions of all customers are directly helping the charity partner of Brookfield; initially Plastic Free July. The screen has been designed in a way that the client can easily change the listed charity partner from time to time.


There is much more we could be doing with digital screens (including much bigger screens) dynamically linked to real time data on every bin transaction, and with the range of innovative clients that we are working with today, I am sure you are going to see a lot more activity in this space in the not too distant future.


If you want to see the on screen experience (and you can't get to the Perth CBD), please click here.


November Update: We've made this product even better now with a much faster updating of the screen when the bin is used. You can see the old versus the new by clicking here.


One other thing we have seen since launching is that the ground level digital screen has significantly raised the awareness of recycling with commercial office tenants in the building. This has caused a number of tenants to ask building management if they can also collect containers for recycling on their floors to raise money for the same nominated charity. To ensure their collections are recognised, building management can now manually edit the amount shown as raised for charity based upon collections from tenants, without having to put every can and bottle one by one through the Charopy bin.


It is always nice when you design a technology for one purpose and then it ends up having an even greater impact than first imagined.


  • Martin

In my last blog post I made reference to the Charopy website reflecting what the business looked like pre-Covid, but that this was not a fair representation of the business and product range today. Well the new and updated homepage just went live yesterday, and the rest of the site will be progressively updated to the new look and feel with some additional content added over the coming weeks / months. We are trying to go for a more industrial business to business look given the vast bulk of our clients are large businesses. And we have really tried to emphasise our expertise and credentials in the IoT smart bin space, as this is where we have spent the last two years building up a leading position within our specific market segment.


We also added this diagram to the homepage. In the past we have emailed this to clients and prospects, but I am keen to get more of this type of technical information into the hands of interested parties much sooner. Especially as there are now interior designers and others involved in the early stages of specifying products for commercial and retail fit-outs who need this type of information at their fingertips.



I will probably do a future post on this standard bin panel, including instructions on how to easily retrofit it into an existing bin housing, but for now it is just nice to see the homepage of this site better reflecting what we actually do on a daily basis, and not being all about products we used to sell or industry sectors that we used to service.

We are looking to modify the Charopy website at some point in future given the current images are not a good representation of where the business is today. When the site was first built we were focussed on the needs of schools whilst today the focus is very much aimed at corporates. The images showing wheelie bin lids are very dated as the LED lighting has been significantly improved and the demand today is much more about our technology being fitted into existing bin housings within shopping centres, offices and other out of home locations.


But new websites take time, so I've posted this video today; a much more refined scripted version of the introduction below will probably appear on the main page eventually. This one was unscripted and the final video will need more emphasis on container deposit schemes (only one brief mention here), the fact that the technology can be supplied in many different variations rather than just a single size white panel, our focus on solving contamination for non kerbside, and the online ability for long term reporting rather than just a focus on the contents within one individual bin. That said, it still gives a good introduction for people who may not have seen much of Charopy on social media and who are looking for a good explainer on what we do in under two minutes.


If this video has got you thinking about using technology to solve contamination issues in your workplace, please reach out using the form on the front page of our site.

Charopy.png