• Martin

There are two videos in particular that we have shot in previous months that seem to have really resonated with people interested in our technology. Well, people who are interesting in learning about ways to solve CDS recycling bin contamination might be a more accurate description. Whatever the reason for the interest, we are happy to see people seeking out and benefitting from this content, so here they are.

There first one was shot in the Sydney office of an early Charopy client and it is the one I would typically show someone that has never even seen our product before - in around 40 seconds it very clearly explains the problem we are solving, and how we solve it. If I could only show a person one video about what Charopy does, this would be the one.

This second video is even shorter, but uses a very simple format to explain a situation all of us have seen before - coffee cups contaminating the recycling bin. Because everyone knows they don't belong there, but we have all seen it happen, this video got an amazing response when we put it up on social media recently.

I've posted videos in the past of some of the first people to experience our smart bin technology, and even students using an earlier prototype of the smart bin, but we now have our technology getting good interest from shopping centre owners, and have significantly expanded the online reporting capabilities of the product, plus we have added new functionality and general improvements to the smart bin, so with videos being such a powerful way to communicate the product benefits, you can expect to see more video content being posted here in the near future.

Even though today the primary business of Charopy is smart bins connected to the internet that solve the problem of contamination with container deposit scheme recycling collection, we originally started the business working with schools to improve the recycling behaviour of children. So I was interested to hear this week that one of our schools has actually dropped the recycling component of our original program (did not want children bringing in empty drink containers from home), and has repurposed our technology solely to eliminate cash from over the counter transactions in the school canteen (another side effect of current Covid concerns).

Some readers may be unaware, but prior to starting Charopy I was actually the founder of a program now used in around 1,000 schools across Australia. That product is a mobile payments app called Qkr (pronounced 'quicker') and it is sold by the Commonwealth Bank under agreement with Mastercard. What Charopy has managed to do for schools using Qkr is effectively turn what was originally conceived purely as a parent initiated payment app (eg. pre-paid lunch orders), into a program that can now support child initiated payments (eg over-the-counter walk up orders) when paired with technology from Charopy. With all schools looking to reduce potential risks associated with coronavirus transmission, and cash handling being one item on the list of concerns, we have decided to now make this product available to more schools.

To get a glimpse of how this works, take a look at the story Channel Nine News did on Charopy last year. Even though the focus of the story is recycling, and it doesn't show parents adding value to the wristbands using Qkr, it does show children redeeming the value on their wristbands for over the counter items without having to hand over any cash.

Today I no longer have any role with the Qkr app and I don't have any business relationship with Commonwealth Bank, but I am very happy that both organisations continue to support schools around Australia through the ongoing operation of Qkr. It is nice to see something you started continue to deliver benefit to so many customers, even when you personally are no longer involved. Now I'm even more proud that schools have been able to extend this technology to eliminate cash for walk up canteen orders to further reduce the usage of cash within a school environment.

Apart from the standard wristband implementation, we have also enabled cashless payments on a NSW Opal transit card tied Charopy, topped up via Qkr, and then redeemed for food at a school canteen. We can also do custom implementations on selected student cards or other non wristband methods, but it depends on what type of technology is embedded within those cards. We even had it working on an Apple watch at one point, although I can't see that being in too much demand within primary schools.

The canteen or tuck shop is a big part of the school experience for so many children. In an era when the concept of what actually constitutes 'money' will be very different for today's children becoming adults compared to the notes and coins we were so used to, maybe going cashless for walk up orders has even more benefits than just addressing current pandemic related concerns.

  • Martin

Updated: May 7, 2020

It seems like only yesterday that we had so much new interest in our technology for eliminating recycling bin contamination within offices that I was furiously trying to manage the supply chain in order to ensure product could be delivered to prospective paying customers. How fast things change. When all the corporate and government offices starting moving to work from home mode, and all the food courts closed down, the team and I had to think fast. One option was to sit around and hope for things to return to the way they were; second option was to try and find a new market for our technology. Hope is never a good business strategy, so I approached one of our corporate customers with an idea and they were incredibly supportive.

Coca Cola had paid for some smart bins but couldn't take delivery given their office was closed to staff. As a company, they are on the record as stating they are supportive of well run container deposit schemes (CDS), and recent moves show their commitment to increasing the supply of recycled PET plastic within Australia. The people I spoke to there were well aware of the contamination problem the Charopy technology was designed to solve, and so when I suggested loaning the bins they had paid for to small businesses impacted by coronavirus restrictions, they didn't hesitate to say yes.

We recently launched this initiative in the Sydney suburb of Beecroft, approximately 23 kms North West of the city. Below you can see a small restaurant owner, who also happens to be a Coca Cola customer, hosting one of these smart bins. Beecroft is a tight knit community with a small local shopping district that the locals are keen to support. In addition, the suburb doesn't have an existing Return & Earn CDS collection point, so it was a great place to trial this temporary pivot and new use for our product. Early signs are positive, and in this particular case, it has made a significant positive difference to the business featured.

I wrote 'temporary pivot' in the title of this post as I firmly believe the long term future for our technology lies with offices, food courts, hospitals, stadiums, schools and other locations where a reasonable number of single use drink containers are purchased and where ensuring a clean stream of 'CDS only' material is problematic. That said, nothing like a recession to make you re-think your assumptions and maybe over time I'll broaden my view as to the sites where Charopy has a role to play. I am sure that at some point in the not too distant future staff will start returning to their offices, food courts will reopen, stadiums will be full of fans, children will return to schools, and sustainability managers will renew their focus on improving recycling outcomes within their organisations.

In the meantime, being able to make a difference to a struggling small business whilst still improving environmental outcomes seems like a very worthwhile temporary pivot - much better than just sitting around hoping for things to return to the way they were.

May 7th 2020 update to this post

I happened to drop into Pappastir in Beecroft yesterday and was very pleasantly surprised to see that the owner had two new workers in there making fresh dumplings to sell to his expanded customer base. A small business expanding during these challenging times - now that is a good news story. I was also very pleased to see the local community getting behind the Charopy CDS smart bin with a decent collection of plastic bottles and aluminium cans. He has already raised enough money to start supplying free food to some local people doing it tough at the moment, and the first meals have already gone out to some people in need.

It is great when a previously untested idea really works out the way you had hoped for. I've worked in innovation long enough to know that is definitely not always the case. It is even better to see both a local small business and some local residents being able to benefit, not to mention the improved recycling outcomes that come from diverting co-mingled kerbside recycling into the CDS stream. A real win - win - win at a time when wins are much harder to come by.